We are excited to announce our recent partnership with Sky to create Television Adverts with Sky AdSmart for our clients. We had the pleasure to meet with AdSmart expert Chris Morris, to learn more about the process.
Sky TV Advertisements with Sky AdSmart are now very accessible to a vast majority of client campaigns with Ads now becoming more affordable and within reach of lower budget projects, as well as remaining hugely scalable for bigger advertisement goals.
Cost
Sky Ads are now more affordable than ever before, being in scope for more clients and businesses. The scalability of the platform means that you are in control of the budget, and AdSmart can manage the campaign to achieve best performance for the price.
Engagement
Sky Ads are the most viewed video advertising platform to date. Sky has also experienced a 35% increase in Ad Engagement, meaning more viewers are absorbing the video content and are more likely to interact with the business in another way after watching.
With many other forms of advertisement being easily scrollable or skippable, TV ads are more likely to be watched by a viewer, and with targeted advertising they are highly likely to be interested in what they are being shown.
Trustworthy
If a viewer sees an Ad on television, they are 5x more trusted than a social media advertisement.
For many businesses, this is a great consideration as you can ensure the viewership of the content trusts your product or service, and you as a company, which improves the likelihood of a viewer wanting to interact further.
Reach and Targeting
Advertisements can span across Live TV, On Demand and Digital.
The scope for viewership is huge, Ads can cover a huge variety of the sky channels, with the ability to target specific channels based on the target audience of the content.
AdSmart uses detailed data to be able to specifically target an audience who would be most interested and engaged in the content. The targeting can be broad, or extremely specific.
For example;
A furniture company could target new home owners.
A car manufacturer could target people actively looking to buy a new car.
A golf course could target individuals interested in Golf, living within a 10mi radius of the course.
AdSmart also has very detailed reporting to be able to analyse the reach, engagement, viewership and more. This will help clients gain more understanding of their target audience, and help 53Productions and Sky AdSmart professionals with even better performing future advertisements.
Have a project for TV Advertisement?
We are excited to be able to offer clients video content that is suitable for TV Ads. Get in touch to find out more!